Week 9 Media Culture Class

I have learn many new concepts in media culture study. McLuhan's Tetrad Of Media concept is very interesting. I also know how to differentiate cool and hot media.

McLuhan's Tetrad Of Media In Media

As I have learned from the notes, McLuhan developed his idea about media in a simple concept titled "Tetrad Of Media". This concept included four laws which are enhances, obsoles, retrieves, and reverses.
I choose instant messaging as an example to explain McLuhan's Tetrad Of Media. First, by using instant messaging in our lives, we have enhanced in the terms of voice and words because we can chat with people in the form of words or voices. Second, instant messaging makes signal smoke and letter obsolete because it is faster and easier to use. Third, our sense of communication have retrieved as instant messaging let us communicate with people no matter where they are. The last part which is the reverse part, instant messaging will cause people get into many troubles like disturb by strangers.

Week 8 Media Culture Class

This week I have learn Popular Culture Studies. I get to know the the theory of cultural industry that let me more understand about media in our everyday lives. Besides that, I have also learn the concepts of low culture and high culture.

Obscenity, Pornography And Indecency

Obscenity is a term that is usually used in a legal context to describe expressions that offend the prevalent sexual morality of the time. Pornography is the depiction of explicit sexual subject matter for the purpose of sexually exciting the viewer. Indecency is the state or quality of being unseemly or immodest.
From the defination of these three words, pornography is different from the two other words meaning. Pornography is only the desciption of the sexually acting to agitate the audience. It does not include any action in a media based product. Obscenity and Indecency is nearly the same as they include the immorality behaviour. The only different is obscenity is usually used in legal context in words, images, actions whereas indecency is the speech in the state of being crude and offensive, typically in a sexual manner.

Week 7 Media Cultural Class

This week is talked about the media representation and cultural stereotype. I have learned that media representation is the media products which are copying from the 'real world'. Cultural stereotype is the application of one characteristic that is usually bad in a whole group of people. This is an interesting class as media is based on our everyday life and I have never think of there is cultural stereotype in media. A group of people is being labelled with one characteristic. I have never realize it.

Media Literacy

"Media literacy is the process of accessing, analyzing, evaluating and creating message in a wide variety of media modes,genres and froms" (Wikipedia). It uses critical thinking skills on every media based product. It helps us to ask question about where, what and why is the media been produced.
It is important for FCM students to have media literacy skill because we are the creator of the media based products. We need to know the purpose of creating a new media products and how to catch the attention of the audience. Using media literacy, we will be able to produce a good media based product as we know the skill to analyse it. We can bring out our messages clearly to the audience. Moreover, we can also be aware of the greatness of misusing the media.

Week 6 Media Culture Class

This week have no Media Culture class so no comment.